Describe the vision/business plan for Proof? 1 year, 5 years
We want to be a recognized brand. Name recognition is really the name of the game for us this first year. Creating a movement and a brand that people are into and can support.
Year 5 is all about growth and expansion. We don’t want to be in every store. We want to maintain an exclusive look and feel to the brand and the products. We want them to be accessible but you have to work to find us and actively search out our Wood Glasses. Also we want to have more of an international presence. maybe more into accessories and clothing than we are today.
What strategy is Proof using to ensure the business plan is successful?
Customer service, follow up, quality control, ensuring supply chain, trying to keep costs very low we want to keep overhead down, continue to have fun as a company and enjoy what we do everyday, we are looking at partnerships, collabs, distributors, product placement
For us it has to continue to be fun and exciting. Our strategy is to keep our wood sunglasses priced right so they are affordable but as mentioned earlier we don’t want our product on every corner. We fell that will help grown the brand and create more demand for our products.